Transforming the Balanced Scorecard

نویسندگان

  • Robert S Kaplan
  • David P Norton
چکیده

Several years ago we introduced the Balanced Scorecard (Kaplan and Norton 1992). We began with the premise that an exclusive reliance on financial measures in a management system is insufficient. Financial measures are lag indicators that report on the outcomes from past actions. Exclusive reliance on financial indicators could promote behavior that sacrifices long-term value creation for short-term performance (Porter 1992; AICPA 1994). The Balanced Scorecard approach retains measures of financial performance-the lagging outcome indicators-but supplements these with measures on the drivers, the lead indicators, of future financial performance.

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تاریخ انتشار 2001